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About Us

Dugi Guides™ LTD | UltimateWoWGuide.com is a privately owned company based in Christchurch, New Zealand founded and created by Dave Farrell (Dugi) in 2005.

Dave Farrell is a 36 year old male, married and is a father of three young boys. Dave is an avid gamer since early childhood and is a huge fan of Blizzard games.

Successful at leveling and gold making with the original release of World of Warcraft in 2005, he shared his knowledge by creating the first ever 50 gold per hour gold making guide focusing on helping solo and casual gamers which was posted for free in the official world of warcraft forums.

The overwhelming success and response from the community sparked a demand to create a premium content where it was made available at ultimatewowguide.com. Today ultimatewowguide.com also known as Dugi Guides is focused on developing in-game guides for World of Warcraft with their own custom built AddOn.

It was originally a solo project but we have now grown into a team of full/part time staff and partners of professional people that covers the website, programming, game play, guide creation, translation, technical support and marketing.

The best way to contact us is by using the ticket support system or you can also contact Dugi directly by emailing dave at ultimatewowguide dot com

or Post: PO Box 27208, Christchurch 8061, New Zealand

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Why would you pay for a WoW Guide?

This is a common question that many have wondered because there are many free guides and addons available that can easily be found with our friend google.

The ridiculously oversimplified answer would be: Because it’s a better WoW Guide. But of course that would lead only to the next question: What makes a better WoW Guide?

There are several guidelines that you can use to determine the value of WoW Guides. The single most important factor would have to be 1) The guides. Four other important factors that affect the cost are 2) The addon , 3) How fast it gets updated, 4) The amount of content included, 5) The technical support


1. The guides

A custom made guide takes longer to create and If you want a professional wow guide then you should get it from a professional wow guide creator and not from someone who creates guides and addons in their spare time.

All our guides are manually created by us to ensure a correct and accurate path. It was not generated overnight by a database software like addons such as questhelper or carbonite. To create a guide like ours takes a lot of time as we have to repeatedly played the game over and over again to create an accurate path.

Our team has been playing and creating WoW Guides since WoW began. We are experts in our field and all the guides are personally directed by me (Dugi).

I have played the game extensively and experienced every aspect of it. I was a guild leader for successful end game raids, and also achieved multiple gladiator status the highest level of achievement for pvp, needless to say I am pretty good at this game.

What started as a small project of playing WoW and creating guides has become my full time real life profession. I have been doing this for a living for over 10 years, my life and my family depends on the success of these guides.

Free guides are usually created by a series of amateurs who create it as a hobby, they have no incentive to create the guide at a high level of standard or update the changes and fix any errors.

Other paid guides are often no better, because I have seen multiple companies selling guides with empty promises and only to disappear months later as it quickly becomes outdated. This is because they are nothing but internet marketers out for a quick buck with no passion for World of Warcraft or serving the wow community.

We have been operating since 2005 and have customers who are still with us from the very beginning, we are here to stay and we will deliver you the latest updates.

When it comes to creating guides for WoW, I am hands down the best person for the job.


2. The addon

A good addon will cost a lot of time and money.

Not all World of Warcraft guides out there will use an addon, some of them still take the online HTML or PDF ebook approach which is fine if we were still in 2005. But now the WoW API has been improved by Blizzard to allow us to create addons that work seamlessy with our guides.

Today playing with an in-game leveling guide is the only way to go. Using a leveling guide without an addon is no longer effective, alt tabbing and reading an ebook guide out of the game will only slow you down.

Dugi Guides has invested heavily into hiring 2 addon developers to build our own custom addon for our guide that is designed by me (Dugi) from a gamer’s perspective.

A lot of time and development goes into the addon itself, we have to do countless hours of brain storming, programming and testing for us to develop what we believe to be the simplest, most powerful and easiest to use leveling guide addon in the world.

We also continously update the addon to offer new features that will improve your gameplay. We also created our one click installer because installing and updating is often the biggest challenge for most users.


3. How fast it gets updated

We develop the latest genre of guides and release them faster than anyone else and we ensure than our guides get updated on time and as error free as possible.

Dugi Guides have a long history of being able to provide updates for our guides faster than anyone else. We have managed to release our guide on time for each expansion.

We also repeatedly check our guides for bugs or improve it further, whenever a bug is reported you can be sure that it will be fixed immediately. This is something that you will never see with free guides as the authors will only update or fix the guides when they feel like it.

It is extremely important to us to improve our guides and maintain it to be as error free as possible for our users because nobody will purchase our guides if we don’t.

We were the first to create a new genre of in-game guides including our Dailies & Events, Dungeon and Achievement & Profession guides. These guides are all unique to Dugi Guides and all our users benefit from using them sooner than everyone else, who typically have to wait for months as other guide creators follow in our footsteps.


4. The amount of content included

Dugi Guides offers the highest amount of content per dollar than any other guides.

We believe in offering the best value for our customers, over the years we have added more content, improved our addon and our prices have only dropped. Why? because our popularity and continued success allowed us to earn more than enough to cover our monthly expenses and keep this website ad free.


5. Technical Support

Technical support costs a lot of time and money which is why you don’t receive it from free addons and guides.

All free guides and addons don’t offer any technical support at all which will often waste your time and leave you frustrated. Dugi Guides offers unlimited technical support from the use of our Ticket Support system and also our community forum.

We will typically respond to you within 24 hours or sooner if you catch us while we are awake. We can even offer you live remote support and fix any problems that you might have remotely.

Well I hope some of the mystery is gone now as to why we must charge for these guides. Without any form of funding it would not be possible for us to create our high quality guide.

Dugi Guides is the source for automated in-game WoW Guides, it all starts here.

Yours Truly